Hi, I am Arnoldi Hernandes Selan

Social Media Data Analysis

Possessing media intelligence experience and capabilities in data collection, data presentation, and providing solutions for social media by leveraging AI & LLM.

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My Skills

Social Media Analysis

Ability to analyze data from various social media platforms to assess campaign performance, audience behavior, and emerging trends. With the support of AI, this includes automating sentiment analysis, summarizing comments, tracking engagement metrics, and predicting future trends based on historical data.

AI & LLM (Large Language Model) Management

Proficient in utilizing and managing AI models—especially large language models—for tasks such as text analysis, insight generation, chatbot development, and large-scale data processing. This skill includes selecting appropriate models, fine-tuning them, and integrating AI functionalities into custom systems or applications.

Web Development

Skilled in designing and building responsive, user-friendly web applications. AI is integrated into the development process to accelerate coding, debugging, performance optimization, and to enable intelligent features like real-time analytics and automated recommendations within the dashboard.

My Projects

Interactive Dashboard Web App

Developed an easy-to-use interactive dashboard web application to quickly and accurately clean, visualize, and analyze social media campaign data in real-time with the help of AI.

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Video Ad Performance and Optimization

A case study on the Marjan Special Ramadhan campaign ad, focusing on assessing and improving the quality of brand campaign videos using Google's ABCD Framework and AI technology.

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Ad Analysis Optimization

Analyzed video ad effectiveness using Google's ABCD framework and AI-powered tools to evaluate video ads, identify strengths & weaknesses, and propose data-driven improvements.